Effective trash talking other funeral homes.
The Congress of the United States has an approval rating of under 30%. You may notice that politicians even disregard the truth to talk poorly about their fellow public servants. No funeral home or business, in any community could survive with such a low approval rating.
Funeral homes need high marks from your community and your families want to hear your story:
- What does your funeral home do well? What are your strengths. Do you have testimonials you can share; what makes you different and better.
- Do you offer free blankets from Funeral Home Gifts? Do you do pickups for family who are not mobile? Do you have extended hours? Do you have outdoor space, fireplace or private area for the family to use? Do you do something special for veterans?
- Do you accept life insurance assignments? Do you work with a funding company that can provide your families additional cash for travel, etc.?
Saying nothing about the competition is perfectly OK. As our mothers had taught us growing up, if you can’t say something nice, better not to say anything at all. However, you need to have enough positives to say about yourself.
We’ve all noticed that politicians do not worry about trash talking their competitors? They have no problem completely destroying their competition. This may be somewhat effective in getting elected, however the tremendously poor ratings of politicians is something you’re funeral home cannot afford.
Is your funeral home making life insurance assignments work for you? Having a good insurance assignment funding company on your team is essential to maximizing insurance and increasing revenue and profit. Funding companies are generally very knowledgeable; they verify and fund thousands of policies and many fund your funeral home the same day. For more information visit http://www.trinityfuneralfunding.com/ or call Cristina Terc at 201-750-1117.
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