The Walmart effect: 3 strategies for shopping for business services.
The Walmart affect. 3 strategies for shopping for business services.
With increasing pressure to cut costs, how many of us loose sight of the value of quality? Low bid and cheap prices have been winning the day. However isn’t there a difference between shopping for office supplies and an attorney, doctor, shrink, financial advisor and funeral director for that matter? For many, lower cost is the driving factor to buy low quality and poor service. The effects of purchase decisions based solely on price are damaging. Think of it this way: Is the accountant that saves you thousands in taxes and IRS fees each year worth paying a little higher hourly rate? Is the doctor who really cares for you worth paying more than a doctor who doesn’t know you and is likely to prescribe you incorrectly because he doesn’t know your medical history? Here are a 3 strategies for shopping for services: 1) identify your needs. Speed, availability, level of expertise, relationships, and other non-tangible aspects of a relationship need to be measured. Make your wish list. 2) Trust but Verify: Ask for references and interview some other customers. Ask key questions and get their perspective based upon their experience. 3) You get what you put in: remember that service providers are humans. Good ones respond to a mutually respected, cooperative relationship. The client who works as a team will often get treated in the same manor. Good shopping and remember to drive a hard bargain but don’t settle for low quality where it really matters. Consider these tips whether you’re looking for a funeral funding company to process and fund your life insurance assignments, or another “service”.
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