Does your Funeral Home have a “Family Retention Program”?
Does your Funeral Home have a “Family Retention Program”?
It’s more challenging today than ever to keep customers happy so an effective “family” retention strategy is key when it comes to a funeral home’s success. Death-care industry competition is fierce with big companies like SCI and other national chains setting the bar so high. Families don’t brag about funeral services unless your home gets them really excited. How can you impress your families enough that they talk or perhaps write an online review about your funeral home, your funeral director or funeral staff? Tips:
- Understand your customers change all the time, find ways to stay up to the minute on their expectations and needs. Are you processing life insurance assignments for your families?
- Include them: people will care when you share by finding ways to make the family feel like a partner.
- Teach them: families value funeral directors that help them keep up with trends and share their wisdom.
- Surprise them: find unique and simple ways to make a family know you really care.
- Accept insurance assignments: This helps your funeral home and family get paid quickly. Assignments also encourage a higher quality funeral service. And you families are more confident in arranging a nicer service when utilizing insurance assignment proceeds.
Trinity relieves the headache and cash flow delay of processing insurance death claims. We’re user-friendly, fast and knowledgeable. Available 24/7 at: 201-750-1117 or visit: TFF123.com
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